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Showing posts from August, 2020

Onam - Significance of the Kerala harvest festival

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Onam is the most important festival for Keralites (Malayalees), and is celebrated all over Kerala during the month of Chingam, which is the first month of the Malayalam calendar, Kollavarsham. Spread over ten days, the festival kicks off on a day called Atham and carries on till the 10th day which is called Thiru Onam or Thiruvonam, which means ‘Sacred Onam Day’. This year the festivities will begin on August 21st and carry on till September 2nd. After the 10th day, for about two more days as there are a few cultural events like the snake boat races, Pulikkali (tiger play), and others. Onam is celebrated to honor a demon king, as it is said that on Thiruvonam, the spirit of the demon king Mahabali visits Kerala. Onam is the festival for his welcome. Though a demon was said to be kind-hearted king. How it is celebrated Flower mats called Pookalam are made for welcoming the king and a meal is prepared which is called Onasadya. Celebrations comprise traditional dance - thiruvat

Restaurant Branding – How to Brand a Chef?

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Nowadays branding your Restaurant by branding your chef has become very popular and easy. How to brand a chef whose dishes everyone wants to taste? You have a beautifully designed restaurant, with pleasant staff, and delicious food, but what if with all the effort and good organization it is not enough that your restaurant is operating with full possible capacity? Every restaurant owner is aware that building a brand is one of the important elements of a successful business. The brand ‘s name, logo, design, message, or anything else that will emphasize your products and services from others. Your restaurant must be recognizable. Each day competition is increasing, there is no place for mediocrity and your guests have much higher requirements. Today it is not enough to have a distinctive design and to bombard clients with various promotional materials. Everyday marketing is more focused on each customer and becomes more personalized. Your restaurant must be personalized too if y